About Me

My name is Brian Gardner and I created this site. If you spend enough time around here, you’ll notice that I have a sincere passion for life. Shelly and I have been married 12 years and we have a 10-year old son named Zach.

Among the things that I really enjoy doing are traveling and listening to music such as Sarah McLachlan and Dave Matthews Band.

I’ve always been a contemplative person, and believe in Carpe Diem. That means I should be in the Dead Poet’s Society.

I believe the internet is an obfuscated lens we hope to be seen through. It’s the staged version of us that we tragically spend most of our time creating.


7 years ago I had the urge to start a blog. At the time, I wasn’t happy with the way themes were designed, so I took matters into my own hands.

It started out as a freelance design business and became a company called StudioPress. We developed the Genesis Framework, which Mashable calls the “best of the best” among WordPress premium frameworks.

As a person who thoroughly enjoys the creative process, I can quickly and easily build beautiful websites.

Because WordPress and Genesis are open source, the dev communities are flourishing. This is something that makes me very proud to be a part of.

Whether it be writing tutorials or sharing Genesis code snippets, I really love to help folks learn how to build things the right way.


I’ve never really had one of these before, but I’m frequently asked which tools I use to develop websites. Here are the ones being used on mine.

1. Rainmaker Platform
This is the next generation online marketing and digital sales solution. Without question this is something every smart business needs. Make it rain.

2. Genesis Framework
This is a framework of immaculate code that is search engine optimized and allows you to paint a beautiful picture for your website. Look awesome.

3. Starbucks
All vehicles require energy, and my personal blog is no different. It is proudly powered by a daily dose of triple grande one-pump hazelnut lattes.

4. Sarah McLachlan
My writing has always been inspired by her music. There’s a good chance that as you read this, I’m listening to one of her albums.