Last week I shared my mission with you, and if you’re reading this, that means you’ve hung with me — I appreciate that.
I’ve enjoyed thinking about the direction I want to take my newsletter and am excited about the things I’ve come up with. I think you’ll be thrilled as well.
It’s no secret that I’ve proclaimed my affection for authenticity, and I really want to hone in on that as I move forward. The difference, in the context of my new endeavor, is to focus on how it applies to building a creative business.
Let’s face it, as creatives, we all fear something — and I believe a lot of that comes from an arbitrary set of rules we think creatives need to follow.
Screw the rules. We are artists, and should follow our own set of rules.
I spend so much of my time and energy spinning my wheels during the creative process because I’m afraid of failure, that my work won’t measure up or that I end up getting lost in the search for significance.
Jeff Goins says something I think we all resonate with:
“Most writers struggle with the same thing, one thought that threatens to destroy their message before it ever leaves their fingertips: what I say doesn’t matter.
But that’s a lie, because it does matter. You matter, and your art matters.
As creatives, we have a tendency to write an autobiography through our work. Whether you’re a writer, a designer, an actor or a musician, there’s some element of “us” that comes out in what we create.
How can that be wrong? How can that be critiqued?
Go confidently, and be an artist. Create what you were meant to create.
Everything looks this same.
In one of the better articles on design I’ve come across recently, the folks at Louder Than Ten drop some truth bombs about the current state of design.
“Everywhere. Without the logos, could you tell which companies own which screenshots? Does it matter? The pattern’s become its own trademark. Just one of the popular yet mediocre ones plaguing modern screen-based design.”
As Chief Product Officer at Rainmaker Digital, one of my responsibilities is to oversee our design department. I have the pleasure of working alongside Rafal Tomal — a very talented designer, but also a content producer. He shares:
“The more you create and share, the better results you get. When you become an authority in your niche, more people follow your work, and you get more (often higher-paying) clients.”
Share everything you know — create content and teach your audience. You’re in a unique position to make content marketing work for you. Now go and do it.
“No one cares about your company. Unless you make them.” — Sean Smith
Loyalty is one of the most important elements of building a brand, and evangelists can be the secret weapon in determining how successful you are.
If you truly want to build a special, one-of-a-kind brand, you need to treat your customers as if they are — wait for it — special and one-of-a kind. The key is understanding who you want to attract, and who you want to repel.