Do you remember that scene in the Karate Kid where Mr. Miyagi and Daniel were talking about why he should learn karate? If not, here’s the dialogue:
Daniel: You mean there were times when you were scared to fight?
Miyagi: Always scared. Miyagi hate fighting.
Daniel: Yeah, but you like karate.
Daniel: So, karate’s fighting. You train to fight.
Miyagi: That what you think?
Daniel: [pondering] No.
Miyagi: Then why train?
Daniel: [thinks] So I won’t have to fight.
Miyagi: [laughs] Miyagi have hope for you.
I’ll cut right to the chase and tell you how important it is for your business to have a Facebook page. There, I said it. Now if you have an online business, and you don’t have one, go build it. Stat. As in now. Waits for you …
Ok, good, way to go—now you have one, right?
If you’ve foolishly bypassed my sage advice, consider these 4 reasons why your business needs a Facebook page:
1. Your competitor(s) might have one.
Shawne Merriman was a professional linebacker for the San Diego Chargers. He was also nicknamed “Lights Out” because of the way he played—and he was a savage player. Years ago, he was interviewed by ESPN and was asked why he was always in the gym working out. He replied, “If I’m not in the gym working out, my opponent might be.”
In short, he wanted to be stronger than his competitor, and more prepared to play the game. He didn’t want to lose, and neither should you.
2. You are more likely to be linked to by others with influence.
Part of our growth strategy for the brand is to leverage the audience we have on Facebook (and all of social media, for that matter) and showcase the awesome work done by folks in our community.
In other words, I want to promote their work, and I’m less likely to do it if I can’t tag them in a post. In fact, it makes me wonder how seriously they take their business if they haven’t taken the time to setup a Facebook page yet.
If you don’t have one, there’s a chance I’ll move on. #sadpanda
3. You can use the numbers on your page as social proof.
Any time I land on a Facebook page, the first thing I do is check out how many page likes it has. The second thing I do is scan the page feed for activity—how often they post, what they share, and more importantly how much reach and engagement they get.
In all honesty, I’m quick to judge a page merely on these things alone. Maybe it’s not the best way to gauge the strength of the brand, but in a relatively busy world, that’s how I do it.
When I see big (or even decent) numbers, I stick around and am much more likely to investigate further. I might even go and check out the website as well—which makes me a potential reader, subscriber, or customer.
4. You can actually use it to build your brand.
This one is somewhat the backside of point #3. Facebook, when used correctly, can be a very powerful tool. I know this to be true, as I have successfully built a page that has very high engagement.
Want proof? Last week, I shared a relevant article on our page of just under 27,000 fans. Here’s a screenshot of that:
You’ll see from the screenshot above that by sharing an article on our page, we drove over 2,700 visitors to our website—this would be a combination of people who like our page, as well as people who are friends of theirs.
In other words, we followed this formula to success:
1. Setup a Facebook page.
2. Share relevant content.
3. Build audience on Facebook.
4. Increase brand awareness.
The bottom line is this, my friends:
Everybody is on Facebook—more specifically, 1.6 billion+ people.
Why would you not want to leverage a social media platform that is inundated with nearly every person on the planet for your gain? I mean, you’re on Facebook, right? Why not promote and share your business there?
Back to Karate Kid thing—the conversation I shared at the beginning of this post between Mr. Miyagi and Daniel.
Have a Facebook page so you don’t have to fight. Equip yourself with the skills and tools your brand needs before you’re caught in battle and find yourself ill-prepared. Come out victorious—raise the trophy as Daniel did.
Now go get yourself a black belt, and thank me later.