Having a 15-year-old in the house often has its privileges.
While I pride myself on staying hip and cool and aligning my antics with the younger generation, a few things make their way through the crack.
[Insert 15-year-old here.]
I was born in 1974, which makes me a child of the ’80s. A Gen-Xer, if you will. I wore parachute pants, blasted music on my boombox, and used words and phrases such as gnarly, tubular, and gag me with a spoon.
Every once in a while, I catch myself speaking some of these terms, and each time, it exposes my age and gives my son (yet) another reason to make fun of me.
A few weeks ago, I was watching Shaun White’s epic snowboard gold medal run in the 2018 Winter Olympics. (The previously mentioned YouTube habit I have.)
Zach walked in and asked me what I was watching. I told him, and he replied:
“Oh, isn’t that the one where he totally went full send?”
And then… crickets inside my head.
“Dude, it’s when you go all out. Like giving it absolutely everything you got.”
“Of course, yeah, I know what full send means.”
I usually try to avoid lying in life, but style points matter when you’re a parent and something I try to achieve any time I am given the chance.
. . .
I have thought a lot about the term “full send” the past few weeks, mainly because I have been distracted. Distracted at work. Distracted with things going on in our world. And distracted by—well—distractions.
That might sound funny, but I’m not kidding when I say that.
Focus has always been an area of struggle for me. Throughout my life, I have always been easily distracted. Which is ok, in the general sense, but as you’re trying to build and establish a new business, it can be crippling.
To give you a glimpse of what I mean, let’s take a look at the past week:
- I came up with an idea for the first season of a podcast.
- I hired someone to build a WordPress plugin.
- I had a meeting with a designer for branding on a project.
- I had multiple conversations about email newsletters.
- I continued working on a theme I am creating for Minimologie.
- I bought a domain for an idea I had for the real estate industry.
- I am working on the release of a new app called Clutterfree.
And that was just the last five days. See what I mean?
Freedom is a great thing. (Or can be a great thing, if you let it be.)
Over the last few months, my contract with WP Engine ended, we closed Authentik, and I sold my ownership in Copyblogger. The goal? To experience the freedom to pursue what I want to do. But as they say, Jack of all trades, master of none.
I’m starting to realize that it’s time to go full send. It’s time to hunker down and commit to one idea and stop using my inability to focus as an excuse. It’s just time.
According to Dictionary.com, here’s what full send means:
YOLO! If you do something full send, especially in extreme sports, you’re doing it full-throttle and with 100% commitment—even if you end up failing.
I think about Shaun White, and when I do, I think about snowboarding. Not golf. Not motocross. Not swimming. And definitely not underwater basketweaving.
I think about a guy who dedicated his life to one thing. I think about the courage and dedication it takes to go full send, and then I think about the feelings and emotions that must run through a person who—at the age of 31—wins an Olympic gold medal.