I used to think transparency on the web was simply a marketing tactic — something that businesses would do as a result of some lame smoke-and-mirrors approach to stroking their own ego.
Many of you know I’ve changed directions on my personal blog over the past year, but what you may not know is the real story behind the transition. I had been blogging about business topics, which included WordPress, social media and a lot of things in between. I really wasn’t “feeling it” but continued my efforts as my traffic was increasing.
Shangri-La has become synonymous with any earthly paradise, and particularly a mythical Himalayan utopia — a permanently happy land, isolated from the outside world.
If you scroll to the bottom of this page, you’ll see I built a custom footer that includes a row of social media icons. These links go out to my social media profiles, in the hopes people will follow me and help build my personal brand.
I am going to write this post in a way I’ve seldom ever written anything. There’s a part of me that wants to stare in the rear view mirror, but I know deep in my heart it’s the wrong thing to do.