Hey creator—

Twice per month, I get to sit down and work on one of my favorite projects … this crisp little newsletter.

I call it Fresh Tracks, and it’s all about good design.

Through that lens, I think, research, curate, and write about three very specific online formats that—if done right—can change the nature of your business.

Big promise, I know. 

The three things that good design must saturate? Your website, your social media, and your email newsletter.

Website

Your HQ that needs to spark fascination with visitors.

Social Media

The very first impression most of the world will have of you.

Email Newsletter

The beating heart of relationship and revenue in your business.

Get the messaging and design of these three things right, and you’ve got a shot at building something that can truly elevate your life.