After nearly two decades in the WordPress space—building themes, shaping digital experiences, and championing simplicity—I’m finally stepping into a niche I’ve quietly admired for years: real estate.
Today, I’m pleased to introduce Broker Lane, a project that lives at the intersection of WordPress, high-end design, and a professional market that, frankly, deserves better than it’s been given for too long.
Real estate websites often miss the mark—they’re clunky, outdated, and bloated with features agents don’t need. I see a clear opportunity to bring thoughtful, refined design to an market that thrives on presentation.
At the heart of this project is Broker Pro, a WordPress block theme. It’s lean, elegant, and purpose-built for those who understand the value of a strong first impression—online and off. The future homepage will read:
The premier WordPress theme for savvy brokers and luxury teams.
Broker Pro is designed to win—online, in person, and at the finish line.
Broker Lane isn’t just another theme—it’s a platform for real estate professionals to elevate their digital presence with clarity and confidence. The project will eventually grow beyond the theme to include a plugin suite, custom blocks, design services, and marketing tools.
For now, this is my starting point. If you’re in real estate—or know someone who is—I’d love for you to follow along. Something exceptional is on the way, and I look forward to sharing more with you soon.
Follow @brokerlaneHQ on X to watch the vision unfold.